Agile Transformation at a Global Airline

Leading Global Airline

The Story

The Challenge

The client is a leading global airline amidst a strategic commercial transformation. ADAPTOVATE was selected to streamline the execution of top-priority initiatives with Agile ways of working — in particular, to significantly improve the speed of change delivery using cross-functional teams and an MVP approach. The initiatives spanned six cross-functional teams covering Cost of Sales optimization, personalized upgrade offers, a new stop-over product and new channel development (WhatsApp), as well as improving revenue management with better demand forecasting, plus support for the organizational transformation of the Digital area.

Our Approach

ADAPTOVATE established and coached the cross-functional MVP teams and supported the wider transformation:

Formed cross-functional MVP teams to increase the speed of change delivery, launching them with multiple agile immersion sessions and dedicated tailored training
Established a regular agile cadence, set up team rooms and provided daily coaching to shift mindset and transform teams into high-performing, self-organizing teams
Collaborated with the client and its partners to establish a new organizational design for the Digital area, delivering hands-on training and coaching for the launch of seven dedicated "Feature Pods"
Created multiple other pockets of agile with tailored training and coaching — over 300 employees took part in agile immersion and fundamentals training at head office and regional level

Results & Impact

15x

Stopover-nights

~20%

Revenue per offer

6 wks

First MVP delivered

Outcomes

Strategic MVP teams significantly improved time-to-market — all MVPs were delivered within 3 months, with the first MVP team delivering a customer solution in just 6 weeks. The Stopover product MVP delivered a 15x increase in stopover-nights and personalized upgrade offers led to a ~20% increase in revenue per offer. These cross-functional "lighthouse" MVP teams confirmed the value of new ways of working — increasing speed of delivery and improving collaboration, communication and transparency while breaking down existing silos.