ADAPTOVATE Continues Platinum Sponsor Partnership with Sydney Roosters

Sydney, Australia | 16th February 2026

Global management consultancy ADAPTOVATE is excited to continue its Platinum Partnership with the Sydney Roosters into the 2026 NRL season, as both organisations look ahead to the next chapter of a collaboration grounded in high performance, resilience, and continuous improvement.

Heading into 2026, ADAPTOVATE’s branding will once again feature prominently on the sternum of the Roosters’ NRL jersey, a visible expression of the shared belief that success in elite sport and business is built on culture, adaptability, and the ability to perform under pressure.

The upcoming season also marks a significant new era for the Sydney Roosters, with the Club entering a landmark four-year apparel partnership with global sportswear leader adidas. From 2026, adidas will design and supply all on-field and performance apparel across the Roosters’ NRL, NRLW, and pathways programs, alongside the Club’s official off-field range for members and supporters, with ADAPTOVATE proudly positioned front and centre.

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