“Building B2B brands through creative storytelling and authentic content, will always win.”
About Katie
Katie (she/her) is a senior leader with over 25 years experience at executive levels in content, marketing and media roles. Working on global brands (ex Disney, ex Viacom, ex ABC), with a proven track record of delivering audience growth and brand integration through strategic planning, programming, marketing, and cross-company collaboration.
As head of Marketing, Katie oversee's the operations, content management, and stakeholder engagement of ADAPTOVATE's global content portfolio, spanning seven regions and multiple platforms. Katie is also passionate about diversity and inclusion in the workplace, and leverages her foresight thinking and futures work skills to create content that reflects and celebrates diverse perspectives and voices. Her mission is to help corporations make a positive difference in the world through branded content that informs, inspires, and empowers.
Key experiences include: Partnering with cross lines of business in the Walt Disney Company to maximize their owned media assets & media planning for various channels and platforms and brands within Disney portfolio. Walt Disney International Strategic Foresight global team of futurists, collectively bringing futures thinking into our business. Appointed Advanced Futurist within tenure. Ad Sales, Commercial and Integration for global media company division within Australia and New Zealand. Leading the Commercial and Product development for Australian media corporation.