The Back Story – Jacob Thacker

Jacob Thacker - USA

The Back Story monthly interview features ADAPTOVATE employees from around the world.

Our team is the greatest asset we have, and it’s a privilege to share just a little bit more about who they are. This month we feature Jacob Thacker - one of our team in the USA.

First up - how long have you worked with us? 

I started in June 2024

Why did you join us? Were you in the industry previously, or looking for a new career direction?

I joined ADAPTOVATE as an intern right after graduating from college because I wanted to begin my career in an environment where I could learn quickly and contribute meaningfully from day one. I was drawn to consulting due to the opportunity to solve complex problems, work across different industries, and develop through real responsibility.

ADAPTOVATE appealed to me because it provides a close and supportive culture while still offering global exposure and diverse client work. It felt like the ideal place to build a strong foundation for my consulting career.

How has your previous experience and career helped define where you are now? Would you have done things differently?

My previous internships and experiences before joining ADAPTOVATE gave me an early understanding of how much I enjoy work that combines problem solving, collaboration, and continuous learning. Even though I was at the beginning of my career, those roles helped me recognize that I wanted to be in an environment where I could contribute from day one and grow through meaningful responsibility. Starting my career at ADAPTOVATE has confirmed that interest and has helped me build strong foundations in structured thinking, facilitation, and client engagement.

Looking back, I would not change much. Each experience, even the smaller ones, helped clarify what motivates me and what type of work I want to pursue. They enabled me to make a thoughtful choice about where to begin my career and have shaped the way I approach challenges today.

Which talent would you most like to have?

The talent I would most like to have is being an exceptional cook. I really enjoy good food, and I think cooking is a nice way to show love to your friends and family. I admire people who can bring everyone together around a great meal, and I would love to be able to cook delicious dishes from a variety of cuisines and for any occasion.

What do you most value in your friends and in colleagues - and are they different things?

What I most value in both my friends and my colleagues is optimism. I appreciate people who approach situations with positivity, look for solutions, and bring out the best in the people around them. At work, it makes a noticeable difference in how teams collaborate, and in friendships it can turn almost any situation into a good one. While the contexts are different, the underlying quality is the same for me. I admire people who choose to lift others up and make the most of whatever is in front of them.

What is your idea of perfect happiness?

My idea of perfect happiness is spending time outdoors with the people who matter most to me. I am happiest when I am skiing, golfing, or out on a boat with friends or family. I love being outside and enjoying experiences that bring everyone together. Those moments remind me of the importance of balance, connection, and getting outdoors.

What is your greatest extravagance

My greatest extravagance is travel. I love exploring the world and seeing places that are very different from where I grew up. There is something exciting about experiencing new cultures, meeting new people, and seeing how big the world really is. If I am going to splurge on anything, it is usually a trip somewhere new.

Which historical figure do you most identify with?

I most identify with Mark Twain. I have always appreciated the way he combined curiosity, humor, and a genuine interest in the world around him. He had a talent for seeing things from a lighthearted but thoughtful perspective, and he approached life with a sense of openness and exploration. I try to bring a similar mindset into my own life, whether it is discovering new places, meeting new people, or finding a positive angle in everyday situations.

What is your motto?

My motto is, “It could be worse.” It might sound a little negative at first, but I use it as a reminder that most challenges that feel significant in the moment are usually small in the grand scheme of things. It helps me keep perspective, laugh a little, stay positive, and focus on all the good happening in my life.

Finally - You've time travelled back to your 10-year-old self - What advice would you give?

I would tell my 10-year-old self that life unfolds the way it is meant to, whether you stress about it or not. All the worrying in the world won’t change the outcome, and things feel a lot lighter when you let go of what you can’t control. Save your energy for the experiences that matter, stay curious, and enjoy more of the ride.

Editor: Jacob Thacker is now an alumni of ADAPTOVATE